CASE // Jabra
Branding univers for Jabra
- Creating brand universe build on existing design manual.
- Choosing photo style for both lifestyle and contextual photos.
- Updating design manual. Programmed in Frontify
- Launch campaigns for new Jabra products
Example of branding in use:
Jabra Evolve 75e
![HyperFocal: 0](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2018/06/Evolve-75e-Contextual-1.jpg)
Contextual product photo style
![](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2018/06/Evolve-75e-Screen.jpg)
![](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2018/06/Evolve-75e-Screen-copy.jpg)
Marketing kit including films, web elements, key visuals, contextual photos and various tactical pieces like tech sheets, portfolio guides etc.
![](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2018/06/tech-oversigt.jpg)
Film for SoMe and instore promotion
Example of branding in use:
Jabra Elite Active 65t
![Screen Shot 2019-02-21 at 09.23.55](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Screen-Shot-2019-02-21-at-09.23.55-e1550737744821.png)
![Screen Shot 2019-02-21 at 09.24.02](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Screen-Shot-2019-02-21-at-09.24.02-e1550737774704.png)
![3D illustration Laptop isolated on white background. Laptop with empty space, screen laptop at an angle](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/iStock-1023428598-2-copy-e1550672255880.jpg)
![Screen Shot 2019-02-21 at 09.24.12](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Screen-Shot-2019-02-21-at-09.24.12-e1550737786911.png)
Film for SoMe and instore promotion
Lifestyle and contextual pictures for both digital and printed material
![Elite 65t lifestyle ekstra 2](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Elite-65t-lifestyle-ekstra-2-e1550677241550.jpg)
![Elite_65t_contextual_3_Earbuds_in_charging_case_dark](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Elite_65t_contextual_3_Earbuds_in_charging_case_dark-1-e1550672848630.jpg)
![Elite_65t_contextual_6_Earbuds_in_charging_case](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Elite_65t_contextual_6_Earbuds_in_charging_case-e1550672736131.jpg)
![Elite 65t lifestyle ekstra 1](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Elite-65t-lifestyle-ekstra-1-e1550677285873.jpg)
![Elite_65t_contextual_5_Earbuds_charging_case](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Elite_65t_contextual_5_Earbuds_charging_case-e1550672793809.jpg)
![Elite_65t_contextual_2](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/02/Elite_65t_contextual_2_Earbud_charging_case-1-e1550673120677.jpg)
Example of branding in use:
Jabra Elite 65t
![](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/06/Skærmbillede-2019-10-27-kl.-21.24.35.jpg)
![](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/06/Skærmbillede-2019-10-27-kl.-21.24.44.jpg)
![](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/06/active.jpg)
![](https://usercontent.one/wp/www.loland.dk/wp-content/uploads/2019/06/Skærmbillede-2019-10-27-kl.-21.25.12.jpg)