Carsten Loland

With a Graphic designers eye on advertising and an Art directors eye on Graphic design

With a degree in graphic design and over 18 years of experience in marketing, particularly within the pharmaceutical industry, I've built a diverse and dynamic career since the 1990s. Starting as a graphic designer, I gradually transitioned more into advertising, developing a 360-degree approach to branding. My background gives me a graphic designer's keen eye for advertising and an art director's refined vision for graphic design.

Throughout my career, I've directed marketing campaigns and created several corporate identity programs, including logo design, for major Danish companies. I've also successfully launched numerous products in various global markets, delivering print ads, commercials, brochures, sales materials, websites, social media content, films, and exhibition designs. You can explore some of my work on this webpage ENJOY

What you see is what you get

LATEST PROJECT

Decorating temporary office building in Holbæk

Pharmacosmos in Holbæk is expanding rapidly. As a temporary solution, they have set up container buildings that will be in use for a few years. The containers were initially quite gray and dull, so I was excited to contribute some decoration ideas. I aimed for something that would stand out, be visible from a distance, and clearly represent their work on iron deficiency.

This is the result. If you have any design or visual challenges, BIG or small, don’t hesitate to give me a call.

 

Areas of expertise

Medical and Pharma industry
  • Production of creative communication for physical and hybrid events
  • Power Point presentations
  • Product launch 
  • Conceptual execution
  • Creative design
  • Corporate branding
  • Campaign creation
  • Content development
  • Bee Editor newsletter design and programming (Done in Veeva Vault)
  • Direct-to-patient communication
  • Training and e-learning planning and storyboarding
  • Photo and film shoot planning
  • SoMe and website design
  • WordPress design and programming 
  • Packaging design

I have had the privilege of working with companies such as...
• Lundbeck • ALK Abelló • LEO pharma • Pharmacosmos • Nycomed • Ambu • Biogen • Galan Pharma • Ferring • Astellas • Teva • UCB • Otsuka • AstraZeneca • Radiometer • Origio • Pfizer • Sanofi • Merck • GSK • Roche • Medtronic • Novartis

Fashion, Beauty and luxury
  • Creative design
  • Sales material
  • Content development (online offline)
  • Photo and film shoot planning
  • Conceptual execution
  • OOH concept execution
  • Logo design
  • Brand books
  • Anual reports

Clients I have experience/worked with
• Max Factor DK, SE, NO • Aussie • Georg Jensen • Diesel •  Mini A Ture • Whiite • Klassik Furniture • Fashion Is For Idiots (own brand)

Food and beverages
  • Conceptual execution
  • Creative design
  • Packaging design
  • Sales material
  • Instore execution
  • Content development (online offline)
  • Photo and film shoot planning 
  • Logo design 
  • Brand books

I have had the privilege of working with companies such as...
• Nescafé • Dolce Gusto • Maggi • NAN (Powder milk) • Nestlé Baby food • BioBag • Falk Salt • Coca Cola

Automotive
  • Conceptual execution
  • OOH concept execution
  • In store Sales material
  • Content development (online offline)
  • Photo and film shoot planning
  • Campaign website layout and WordPress programming

I have had the privilege of working with companies such as...
• Renault DK, SE • Dacia DK, SE • Mercedes Benz • Fiat •  Team Crisp Racing

Corporate branding and design
  • Logo design
  • Corporate identity
  • Packaging design
  • Booth design
  • Design manual development
  • Brand book development

 

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