CASE // Mablet

Graphical universe, responsive website, banners and packaging

Magnesium is an essential mineral which plays a crucial role in more than 300 different enzymatic reactions in the body each day. Research suggests it can help achieve a restful night’s sleep and reduce the symptoms of restless leg syndrome as well as improve chronic pain, tiredness, mood swings and migraines.

You can find magnesium in plenty of foods, including leafy green vegetables like kale and spinach as well as many nuts and seeds. Ensuring your diet is rich in these sources will help restock magnesium levels and allow it to do its thing supporting regular bodily functions, but you can also take a magnesium supplements like Mablet

Redesign of Mablet tablet box. A more modern design but still keep the medical look and feel

Before and after

Infographic was developed to show how the OptiTake realese technology works. The technology was then animated on the website

Ads aimed towards medical personnel with in depth explanation of the benefits of Magnesium and Mablets slow release