2012
Max Factor
Client
Max Factor
Industry
Beauty
Art direction / Photo shoot planning / Style and mood board / SoMe posts / POS display / Web banners
As part of Max Factor’s #MaxFactorStories campaign for International Women’s Day on March 8th, I contributed to photo planning, developed graphic materials, and created social media content. Featuring Sarah Grünewald as campaign ambassador (on the danish market), the initiative celebrates women whose beauty goes beyond appearances. It tells the stories of strong women whose life experiences have shaped their confidence and perception of beauty – a tribute to beauty with depth.
